How can you stop free riders and games of chicken? Try changing the game
Here is some advice you can take to the office: if you aren’t winning the game you are playing, consider changing the game.
If you find yourself yelling at people, please stop and think about why people are acting that way. Just asking people to change is hard. Rational people respond to incentives afforded in their daily life–it’s a survival mechanism. It will often be easier to change the game they are playing to increase good behavior.
Here’s a story along those lines. My friend works at an entry-level consulting job in small office. About a year ago, his office had a problem because the administrative staff could not handle all incoming phone calls. It looked terrible that calls from clients went to voicemail during normal business hours.
So a new system was put in place: calls from the main line would roll over to all entry-level employees after the first two rings. At the outset, the system seemed great because administrators would pick up most calls as usual, and the safety mechanism meant entry-level employees (an additional five people) were available to answer. And yet just two days after the installation, an important call was missed.
The resulting investigation was embarrassing. It turned out there were two entry-level employees who could have answered the phone. The administrator was furious and scolded them for not picking up the phones. Was it right to yell at them? As a game theorist, I point the finger back at the system, which created improper incentives.
Let’s consider how an employee might react when the call rolls over. The person will probably use the following logic, “Well, I know the phone is ringing, but I don’t want to be bothered now. After all, there are four other people who might pick up the phone. I think I’m going to wait and see if some one else might pick up.”
This kind of logic is the result of two important (and dangerous) characteristics of the game:
1. There are free riders.
Free riders are people who get the benefits of a common good without contributing to the cause. In the phone game, all the office cares about is if the phones are answered. If the phones are always answered, the entire office looks good. People who never have to answer the phones are free riders because they get the benefit without exerting effort.
2. Answering the phone becomes a game of chicken.
The classic game of chicken involves two players driving at each other at high speeds. Players can either “swerve” or “maintain course.” If both players swerve, they are both called chickens. If both maintain course, they die in a crash. But if one player swerves while the other maintains course, the swerving player is a chicken and the other is a proud winner. The strategy is that each player will claim that she will never swerve and is even willing to die as a means to get the other player to swerve. The structure of the game induces players into this dangerous behavior.
And so it is with the phone game. When the phone rings, each worker wants to convince the others that he will not answer it. The office looks bad if no one answers, so each player wants to hold out and see who is more chicken. And inevitably some calls will be lost during this game.
Now, to solve the phones
The phone system created a chicken game with free riders. The structure of the game made it natural for people to avoid answering phones. Will yelling at the employees make a difference? Probably not! The game structure will be the same: people respond more to incentives than to the yelling, which caries a negligible penalty.
The administrator could change the game by assigning individual responsibility. For instance, make a schedule where each person covers the phone for one or two hours a day. If someone has to attend a meeting, make it his responsibility to find a person to cover. This new game eliminates both the free rider problem and the game of chicken, and I bet few, if any, calls would be missed.
So before you start yelling at some one for their behavior, see why they are acting that way. Are there free riders? Are you creating a game of chicken? Can you assign individual responsibility?
Change the game instead of the people and every one wins.
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