Archive for February, 2008

The Recipe for Marriage

Friday, February 29th, 2008

Here's something to pass along to anyone with a sense of humor (it's an old ad for Lipton Recipe Secrets): Here's the recipe if the image text is unreadable: MARRIAGE* 1 lifelong commitment 16 toilet seat lessons 1/2 hour daily cuddling 5 annual reminders about anniversary 21,000 home cooked dinners 30,000 shirts folded 19 subtle hints about breath 2 1/2 pieces lingerie 3 self-help books Blend ingredients, keeping expectations at low. Let ...

The Calculating Guru Questions Pricing Tricks

Wednesday, February 27th, 2008

Those late night TV infomercials make me laugh. "It's all yours for under $20! Just pick up the phone and order our product (for $19.99)." Yes, the product is "under $20." But not by a meaningful amount. Does $19.99 really sound better than $20? Is anyone fooled by the pricing trick? Apparently ...

Use Randomization to Cut Costs in Security and Enforcement–It Worked for American Airlines

Tuesday, February 26th, 2008

Every Tuesday is a Game Theory article at Mind Your Decisions. Game Theory 101: keep your opponents off guard. If you can do that, you don’t need to work very hard. Cops know this. They can’t monitor all motorists, so they randomly assign squad cars to high traffic areas. They put empty ...

Food Fridays Takes a Break: A Lesson in Branding

Friday, February 22nd, 2008

It’s tough to do, but I’m putting Food Fridays on hold indefinitely. I am going to share my reasoning with you as the experience is a lesson in branding. I’m eager to hear your comments on the change. I thought about this change for a while, but it was difficult to ...

The Calculating Guru: Time is More Valuable than You Think

Thursday, February 21st, 2008

I hate waiting for a table at restaurants. If a place has more than a 15 minute wait, I try to find another place. This limitation means I never go to the Cheesecake Factory on a busy night. Oh well, I think I can live without it. Some of my friends ...