Comments on: Kraft offers “free” food in many SuperValu stores-Why? http://mindyourdecisions.com/blog/2009/08/14/kraft-offers-free-food-in-many-supervalu-stores-why/ Articles on game theory and personal finance Tue, 22 May 2012 15:59:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Saving money on a plumber – game theory in practice - Mind Your Decisions http://mindyourdecisions.com/blog/2009/08/14/kraft-offers-free-food-in-many-supervalu-stores-why/comment-page-1/#comment-7069 Saving money on a plumber – game theory in practice - Mind Your Decisions Wed, 21 Jul 2010 05:07:15 +0000 http://mindyourdecisions.com/blog/?p=1627#comment-7069 [...] part of their strategy to get goodwill and repeat business. As I’ve written before, the game of discounts is very carefully calculated. A business that gives a discount without indicating it is doing something very, very [...] [...] part of their strategy to get goodwill and repeat business. As I’ve written before, the game of discounts is very carefully calculated. A business that gives a discount without indicating it is doing something very, very [...]

]]> By: Barbara G Wilson http://mindyourdecisions.com/blog/2009/08/14/kraft-offers-free-food-in-many-supervalu-stores-why/comment-page-1/#comment-5503 Barbara G Wilson Wed, 19 Aug 2009 20:05:11 +0000 http://mindyourdecisions.com/blog/?p=1627#comment-5503 I went to Shoppers today and bought $94 worth of food and when I got to the check out I was told that I apparently did not buy enough of the brands to qualify for rebate and the $5 off next visit - needless to say I was really disappointed with this whole promotion - there is not a lot of different foods out there with Kraft that the every day joe would buy - not a Happy Shopper with Kraft or Shoppers I went to Shoppers today and bought $94 worth of food and when I got to the check out I was told that I apparently did not buy enough of the brands to qualify for rebate and the $5 off next visit – needless to say I was really disappointed with this whole promotion – there is not a lot of different foods out there with Kraft that the every day joe would buy – not a Happy Shopper with Kraft or Shoppers

]]> By: RohoMech http://mindyourdecisions.com/blog/2009/08/14/kraft-offers-free-food-in-many-supervalu-stores-why/comment-page-1/#comment-5497 RohoMech Tue, 18 Aug 2009 16:25:02 +0000 http://mindyourdecisions.com/blog/?p=1627#comment-5497 I can attest to the "addiction" part of the argument, recently I introduced a friend of mine to cheese-flavored pretzel. I'd only gotten them because they were largely reduced (why else take a risk on an unknown snack?). However, since my friend was introduced to the snack without being aware of the extra-low price, and he's become "addicted" to the product, the company has gained a customer who'll be willing to pay a higher price for it. Also, since my enjoyment of the pretzels was pretty high, I'll be willing to get them even if they aren't discounted as much. I can attest to the “addiction” part of the argument, recently I introduced a friend of mine to cheese-flavored pretzel. I’d only gotten them because they were largely reduced (why else take a risk on an unknown snack?).

However, since my friend was introduced to the snack without being aware of the extra-low price, and he’s become “addicted” to the product, the company has gained a customer who’ll be willing to pay a higher price for it.

Also, since my enjoyment of the pretzels was pretty high, I’ll be willing to get them even if they aren’t discounted as much.

]]> By: michael webster http://mindyourdecisions.com/blog/2009/08/14/kraft-offers-free-food-in-many-supervalu-stores-why/comment-page-1/#comment-5487 michael webster Fri, 14 Aug 2009 15:04:51 +0000 http://mindyourdecisions.com/blog/?p=1627#comment-5487 Rebates are an easy way to reward loyal customers, instead of trying to chase new customers from a competing brand. Rebates are an easy way to reward loyal customers, instead of trying to chase new customers from a competing brand.

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