A game to make driving safer

This is a very amusing idea to get people to obey the speed limit:

Youtube video: speed camera lottery

There are similar ideas for recycling and getting people to take the stairs instead of escalators at The Fun Theory website, a viral marketing campaign by Volkswagen.

Hat tip: Gamepocalypse now

Update 12-1-10: This idea won the contest!

Here is the video about the speed cameras implemented

Hat tip: autoblog



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  • Ben Sauer

    I like the post as interesting but your title is off because it presupposes that speed limits increase safety a conclusion many people don’t concede.

  • http://driving-instructors-uk.co.uk/ Driving Instructor

    An interesting theory, but should we be rewarded for abiding by the law, or should we just be punished for breaking it? Speed cameras all over the UK are being turned off as they appear to have no financial value to the councils that have to maintain them, a case of profit before safety?





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