A game to make driving safer
This is a very amusing idea to get people to obey the speed limit:
Youtube video: speed camera lottery
There are similar ideas for recycling and getting people to take the stairs instead of escalators at The Fun Theory website, a viral marketing campaign by Volkswagen.
Hat tip: Gamepocalypse now
Update 12-1-10: This idea won the contest!
Here is the video about the speed cameras implemented
Hat tip: autoblog
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